User Groups
Overview
User groups provide a way to categorize users within the loyalty system, allowing for differentiated rewards and segmented statistics.
What are User Groups?
User groups are a mechanism for separating users into distinct categories. By grouping users, you can:
- Assign different reward values for the same events based on group membership
- Target specific segments of your user base with tailored incentives
- Track and analyze performance metrics on a per-group basis
Use Cases
Subscription Status
A common use case is separating subscribers from non-subscribers:
- Subscribers: Users who have paid for premium access
- Non-Subscribers: Users on the free tier
This allows you to reward loyal paying customers differently, perhaps with higher point values or exclusive rewards.
Other Examples
- New Users vs. Veterans: Provide extra incentives for newcomers
- Activity Levels: Group users based on engagement frequency
- Geographic Regions: Different rewards based on location
Rewards by User Group
The loyalty system allows you to define different reward values for the same events based on user group membership. For example:
| Event | Regular Users | Premium Users |
|---|---|---|
| Login | 5 points | 10 points |
| Purchase | 1 point per $1 | 2 points per $1 |
| Referral | 50 points | 100 points |
Statistics and Reporting
The statistics module provides the ability to view metrics segmented by user group, enabling you to:
- Compare engagement rates between different user segments
- Analyze the effectiveness of incentives for specific groups
- Identify opportunities for targeted campaigns
This segmentation helps in understanding how different user categories interact with your platform and respond to reward structures.